At Marketplex, we work as a team to provide client services, recognizing individual strengths. Marketplex relies on the abilities of the following people:

Tom Besanceney, President

Tom Besanceney, founder and President of Marketplex, Inc. can be characterized as an effective communicator with strong presentation and sales skills along with proven leadership and managing abilities. His biography includes extensive experience in public relations and marketing as well as economic development.

Tom Besanceney is president of the public relations and marketing firm Marketplex and a senior consultant with KMK Consulting in Cincinnati.

As an account manager for a large public relations agency, he created and directed the "Where's the Beef?" campaign for Wendy's International in 1984, and founded Marketplex coming off that success. Through Marketplex, he designed and implemented public relations driven advertising and branding campaigns for emerging hotel chains including Ramada, Holiday Inn, Sheraton and DoubleTree Suites. Later, he expanded the firm to include the services of market feasibility studies, property evaluation reports and sales support. His clients, located in 18 states in various industries, have included Ford trucks, Kroger pharmacy, Franciscan Hospital Systems and Graeter's Ice Cream. His copywriting has appeared in various national trade publications and magazines.

Besanceney's leadership in community service has also benefited many. After riots struck the historic Over-the-Rhine neighborhood of downtown Cincinnati in 2001, he donated public relations services to several affected businesses. The next year, he became president of the Over-the-Rhine Chamber of Commerce, where he instituted a sweeping safety plan, assisted with new development, and increased the financial base tenfold. Under his direction, the Chamber moved into an award-winning conference and office facility.

Previously, Besanceney led the newly formed ACT for Covington, Inc., an organization that stimulated historic preservation and new economic development, such as River Centre and the conversion of a vacant hospital to condos. He has served extensively in Rotary and other Chambers of Commerce, founding the Convention and Visitors Bureau on Bloomington, Ind. He was appointed to the Board of the Kentucky Development Finance Authority by Gov. John Y. Brown and received Ohio Governor's Top Achievement Award in Travel.

Tom graduated from Xavier University and has served as Director of the Xavier Alumni Association. He attended the Graduate School of Foreign Service at Georgetown University in Washington, D.C. and the Institute for Organization Management of the U.S. Chamber of Commerce. He is a Board member of Downtown Cincinnati Inc. and serves on the Government Relations Committee of the Cincinnati USA Regional Chamber.

Elaine Schneider, Consultant

Elaine Schneider specializes in helping organizations develop an effective marketing infrastructure. This leads to more business from current customers, clarifies the job customers want the organization to do and improves the current set of products and services.

In addition to authoring the book, How Smart Small Businesses Grow, Elaine has published articles for associations such as Project Management Institute, American Society of Association Executives, American Salesman, and the American Society of Trainers and Developers.

Prior to starting her own consulting firm she served as a Director at The Center for Management, Xavier University. She has worked with the US Small Business Administration, American Marketing Association, Direct Marketing Association, Xerox, Senco, UPS Stores, Union Institute & University and Northern Kentucky University.

Taylor Fox, Account Executive

Taylor joined Marketplex in 1998, following marketing and communications positions with Fidelity Investments and Matrixx Marketing.

As Account Executive for electronic media, his client experience includes television, radio (now social media) for River Downs, Doubletree Hotels and several non profit agencies.

He is a graduate of Xavier University with a Bachelor of Communications in Electronic Media. Now specializing in Internet 2.0, he helps clients stay current in a rapidly changing media environment.

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